How To Identify Keyword Cannibalization For Drone Repair SEO and Website?

drone repair SEO and website
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Most digital marketing experts use keyword optimization to get their content to show up higher in search results. More keywords should lead to better performance, right? So, if you want to get a better score, it can be tempting to use the same keywords on several pages. Better keyword selection for optimization is essential.

However, this strategy might not work if your posts compete for the same term.

Think about this: if you search for “best drone repair service” and find two stories from the same company with those words in the title, you won’t know which one to click. This not only makes no sense to readers, but it also hurts the drone repair SEO and website.

This blog post has everything you need to know to stop keyword cannibalization for drone repair SEO and website creation optimization.

What Is Keyword Cannibalization?

You’re “cannibalizing” your results when you put your CTR, links, content, and (often) sales on two pages with only one.

When you do this, you need to show Google how much you know. Also, your page isn’t getting more authoritative for that question. Instead, you tell Google to look at all your pages and pick the ones most like the keywords.

Keywords are used on other site pages when pages compete for search engine top spots. This might hurt the site’s ability to rank well for some words.

For instance, let’s say your website is all about getting things fixed. Putting all of your “best computer repair services” pages on one detailed page will get more viewers and increase the rankings. People might pay less attention to you if you have more than two pages. Your page needs more things to write.

Here’s one more example: Your site has two pages about places that fix smartphones. If they were combined, they would get more organic traffic. This is called cannibalization. Having those two pages on your site hurts your search engine rankings. 

How To Identify Keyword Cannibalization Issues?

To stop term cannibalization, you must first be aware of it. The Google Search Console Performance report shows how different pages that rank for the same phrase compare in terms of impressions, clicks, and rankings. You can also use the Landing Pages report in Google Analytics to compare the bounce rate, dwell time, and sales.

You can also use SEO tools like Ahrefs, Moz, or SEMrush to check your keyword ranks and find pages that match or compete with yours. Finally, you can use Screaming Frog or Sitebulb to look through your website for content, meta descriptions, or headers that are already on it. 

Negative Effects of Keyword Cannibalization

Diminished Authority

There will be a war for hits and SERP ranks between your pages because they will compete for keywords, whether you meant to or not. Because of this, your CTR is spread out among many important pages instead of just one very authoritative page. 

Crawl Budget Gets Wasted

Your crawl budget shows how often a search engine checks your domain. The more often your site is crawled, the faster search engines can see the changes you’ve made, which means your optimization efforts will work faster. When pages on a website get eaten by other pages, especially on bigger sites, search engines have to crawl and process pages that aren’t needed, which wastes your crawl budget.

Fluctuate Rankings

When several pages appear for the same term, it might be hard for search engines to choose which one to rank higher. So, the ranks of these pages may change often, showing them in search results in different ways.

Poor Page Quality

Google and other search engines try to give people information that is useful to them. If you search for a specific term and get more than one page, your niche doesn’t have much information.

User’s Behavior Gets Worse

When many pages talk about the same thing, it can be annoying and dull for readers. If the same information is spread on several pages, visitors may need help finding the exact information they seek. Higher bounce rates, less time spent on the site, and general dissatisfaction could happen as a result. Search engines may see these as signs that your site is less important.

How To Fix Keyword Cannibalization?

Delete And Redirect The Competing Pages

While this is the simplest way to stop term cannibalization, it only works when multiple sites are aiming for the same or similar keywords. But only one of them needs to be live.

Once you know which page is the most important, delete all the others and “301 redirect” their URLs to the page that is still there. Within a few weeks, Google should remove the competing pages from its index, which will improve your most vital website’s ranking. 

Upgrade Your Site’s Internal Linking Structure

When you add internal links to your site, search engines help you figure out how to crawl new pages and see how they connect to other pages on your site. Would you believe that this could be used to stop term cannibalization? Check the internal links of the pages that were being used as links and replace them with the URL of the page you want to rank better.

Use canonical tags

Cannibalizing sites shouldn’t show up in search results. For example, if you set up a home page that pay-per-click ads link to, use a canonical tag to direct crawlers to the right page. Sometimes, having a canonical tag in HTML is helpful when the exact product shows up on multiple URLs or when your site uses filtered navigation.

Block Non-primary Pages From Indexing

You can also stop cannibalization and save your pages with the no-index tag. The page will not be found because of this. The page won’t appear in the search results because the bot won’t index it.

This choice can be used on any page competing with the main page. As a meta robots tag, use “noindex.” Add it to your page’s header. It will stop most robots from adding your page to their databases.  

Re-Optimization

You can also use a different term to retarget the weaker website. This means changing the meta tags (title and description) and writing the text over to focus on a different phrase. This method might need more work, like researching keywords to find a different phrase for re-optimizing the website.

You can use tools to determine what extra information you need to add to the page to make it relevant to the new keyword. 

Final Words

Finding the cause, figuring out how bad the problem could be, and making a good action plan are all essential steps in stopping cannibalization. Now that you know this, it’s up to you to plan to improve your content to get back to the top of Google’s search results and, finally, your conversion rate.

The same approach will only help some websites. The same issue causes different kinds of cannibalism. If you need help or want to know more, it’s best to talk to a professional like RepairGrow. They offer the best website design creation and SEO services for drone repair businesses.

Frequently Asked Questions

How can you identify keyword cannibalization?

A quick look online at your most important keywords will show if other people use them. If many pages from your site appear close to each other in SERPs for the same term, this can lead to a problem called cannibalization.

Which keyword works best for SEO?

People use long-tail keywords to find things on Google and other search engines. These are often four-word or longer questions. Besides, their keyword difficulty is lower than 1-3 word “head terms.” Most of the time, long-tail terms are best for people new to SEO.

How can I manually check keyword competition?

Do a Google search for the goal keyword by hand. Check the search engine results pages (SERPs) to see which websites are on the first page. Google Trends can help you figure out how widespread the keyword has been in the past and how it changes with the seasons.